Marketing

SMM – Social Media Marketing

Social Media Marketing (SMM) –  the art and science of tuning your social networking websites to increase brand exposure and broaden customer reach. This is word of mouth internet engagement utilizing popular portals such as Facebook, Twitter, Linkedin, Pinterest, Tumblr, Instagram, YouTube, Google+ and more. We build and manage your social media channels, create content, engage with your social community and distribute your content through social media websites. This is also referred to as SMO, social media optimization.

Companies are still grappling with how to measure social media and its resulting return on investment (ROI). The new social metrics include social connections like Facebook fans (or likes), engagement rates, social chatter, and Twitter retweets. Traditional metrics like impressions, clicks, site traffic, leads, and revenue continue to provide valuable information.

Your customers are all using social media to find the products and services they need and to engage with brands they like. These platforms provide you with infinite ways in which to build your brand and engage both loyal and potential customers. Social media pages are quickly indexed by search engines so integrating your social media campaign can help you not only engage your audience, but get you powerful visibility at the top of the results pages too. Social networks give your business what many other sites don’t: the perfect platform for effortlessly engaging leads and customers — helping you keep leads interested, boost customer loyalty, and increase conversion.

We can create an integrated social media strategy tailored around your brand, your audience and your specific goals.

Contact us today for a consultation.

SEO – Search Engine Optimization

Search engine optimization or SEO –  the art and science of tuning your site so that search engines bring up your site at the top of the results.

Generate increased website traffic and translate that traffic into clients with a customized SEO strategy that will deliver outstanding results. We offer  straightforward, no non-sense search engine optimization.

Our SEO services include:

  • install google analytics
  • integrate webmaster tools
  • seo keyword research and implementation
  • optimize meta tags (title, description, keywords)
  • optimize image alt tags
  • optimize page content and specific terms for specific pages (including H1 tags)
  • create internal linking strategy
  • develop incoming links
  • check deadlinks, robots, crawl errors
  • create sitemap
  • google local, google+
  • local seo
  • seo content highlighting services / key terms
  • submissions, social bookmarking
  • google adwords / pay-per-click management
  • video content for seo
  • social media marketing
  • seo monthly reporting

Contact us today for a consultation.

Marketing & Advertising

Well-executed marketing programs drive up both revenue and profits. We help our clients launch new brands, refresh existing brands, create killer digital experiences and much more. Whether your goal is to boost sales, influence public perception, build brand identity or drive website traffic, we have strategies that will drive results.

Our work focuses on brand management, including competitive positioning, and the impact that marketing has on sales and profits.  We manage brand expectations from the development of strategy to tactical marketing strategies – everything from clearer category definition to nuances in shopping behavior. We help make a series of strategic decisions: determining where to play, defining the right brand positioning and product offerings, and designing a winning model with the right mix of media.

Grow your brand with a tailor-made solution. Contact us for a consultation.

eCommerce Marketing

Ecommerce websites require a unique set of marketing services to drive branding, traffic and sales to your site. The goals of this program are to focus on:

  • services where ROI can be tracked
  • making an investment over time to properly measure the performance and potential of each particular service
  • invest smart money where performance is positive or divest
  • build out the program with other best of breed Internet Marketing services based on experience.

Search Engine Marketing
Marketing your products or services in the popular search engines, and their affiliate sites, via the use of a placed text ads (called sponsored links) that appear when people search for phrases related to your offering. (Google Adwords, Yahoo, Bing).

Affiliate Marketing
Performance-based marketing in which a business rewards affiliate partners for each visitor or customer brought by the affiliate’s own marketing efforts. More specifically, Publishers such as websites and email marketers who feel their reach is compatible with your product will use your customized banners and text ads to drive their visitors to your site and receive a commission on sales or impressions generated from those visitors. (Commission Junction).

Display Ad Re-Targeting
Visitors to your site are identified after they leave your site and are re-targeted while visiting other sites with banner ads in order to keep your brand in front of them or bring them back to your site via click in order to convert them to customers. (Adroll).

Social Media Advertising
Build branding, promotion and sales by using display add and endorsement campaigns within Facebook and Twitter channels. (Facebook Advertising, Opendorse).

Amazon
Setting up a direct retail sales effort on Amazon and using their full turnkey service in which they handle storing, selling, shipping and customer service for your products. (Amazon FBA).

Contact us today for a consultation.