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Could Your Website Use More Video?

Web design is important, but you need great content to persuade customers to work with your company, or to buy your products and services. More and more, business owners are discovering the power of online video, and the way it can be used to supplement text and static images.

Is it possible that you could use video on your website to generate more leads or sales? Could a few clips help cut down on the number of customer service requests you have to answer? Could video just make your website more interesting and engaging?

Based on our experience with dozens of companies, the answers to all of these questions are probably “yes.” But, integrating video into your business website can be overwhelming. That’s why today we want to give you a few simple and straightforward ways you can use video on your pages.

Here are just a few of the things you can do quickly and affordably with video that might help your company grow…

Give Customers a Virtual Tour

It has been well documented that most people have a fear of the unknown. That is, they’ll stick to routines that are familiar even if trying something new might benefit them. You can use this to your advantage by offering website visitors a virtual tour of your company. Then, they’ll be more likely to stop by because they’ll feel like they’ve already had the experience of being there.

Introduce Your Staff

In the same way you want your location to be familiar to potential customers, you can use online video to introduce them to your staff, as well. This can be surprisingly effective, especially if you work in a people-oriented business. The more friendly and accessible you and your team are on your website, the easier it will be to generate phone calls, appointments, and walk-in visits.

Explain Important Features or Benefits

There are some product features or competitive strengths that are difficult to explain with text. And, people have an easier time believing what they’ve seen with their own eyes over what they have read on a web page. Putting those two truths together, it’s easy to see why a video demonstration can be much more compelling than a simple product or service page would be.

Share Customer Testimonials

Nothing adds credibility to your business like testimonials from previous customers who have had good experiences. And, by presenting these in video format, you turn your satisfied buyers into real people rather than anonymous names and faces on a website. Plus, online video reviews and testimonials can be shared through your social media profiles for extra effect.

Show Off Your Personality

Sometimes the most effective online marketing videos have little to do with marketing at all. Numerous entrepreneurs have discovered they can get interest from customers by posting videos of their pets, their favorite charities, or even little jokes or pranks. You don’t want your website to be full of silly videos, of course, but having a couple of them can separate you from all the other vendors out there in buyers’ minds.

Online video used to be a novelty for marketers with huge production budgets. Now it’s easy to create and edit a clip that can go online within hours. We hope you’ll give these ideas a bit of thought, and then see how a handful of clips might help you take your sales and marketing efforts to the next level. Check out our Los Angeles video production portfolio.

Looking for online marketing recommendations that are tailored to your business and situation? Contact our creative team today to schedule a free consultation and see what we can do for you.

Custom WordPress Websites

As of January 2018, WordPress was used by more than 29.3% of the top 10 million websites. This is a staggering figure and it continues to rise everyday. Everything from simple websites, to blogs, to complex portals and enterprise websites, even applications are built with WordPress.

WordPress combines simplicity for users and publishers with under-the-hood complexity for developers. This makes it flexible while still being easy-to-use.

WordPress was born out of a desire for an elegant, well-architectured personal publishing system built on PHP and MySQL and licensed under the GPL. By focusing on user experience and web standards, the goal is to create a tool different from anything else out there.

The following is a list of some of the features that come as standard with WordPress, however there are literally thousands of plugins that extend what WordPress does, so the actual functionality is nearly limitless. On top of that, our team can custom code php and databases to create some truly unique experiences and applications.

  • Simplicity
  • Flexibility
  • Publish with Ease
  • Publishing Tools
  • User Management
  • Media Management
  • Full Standards Compliance
  • Easy Theme System
  • Extend with Plugins
  • Built-in Comments
  • Search Engine Optimization
  • Multilingual
  • Easy Installation and Upgrades
  • Importers
  • Own Your Data, Freedom
  • Community

Mobile-Friendly Websites

Search engine giant Google is supposed to push out a new algorithm on April 21, 2015. One of the big changes we expect to see – if your website is NOT mobile-friendly, it will be punished in the search results, or should we say, websites optimized for mobile devices will be favored. Some people are stating that if you are not mobile-friendly your website will virtually disappear from all results. We believe that this new element will only impact users searching on mobile devices (mobiles and tablets). We believe desktop users will still get results from non-mobile-friendly websites in  a similar manner.

What is  a mobile-friendly website?
If you have a fully responsive website, you are safe. If your website routes users to a mobile-specific website, you are safe. If you have an older website, it is time for an upgrade or time to at least create a mobile version of your home page. Flash content will also be detrimental, since it is not mobile compatible. You can test your website here:
https://www.google.com/webmasters/tools/mobile-friendly/

Why is Google making this mobile-friendly shift?
Nearly 20% of all searches are done via a mobile device (keep in mind this includes tablets). Search engines want relevant information that is easily accessible by scrolling vertically, loading quickly and easily read.

What should you do if your website is NOT mobile-friendly?
Option 1) Consider a redesign or responsive adaptation to your current website. This would likely require a significant investment and take a little time, but is well worth it in the long run.

Option 2) Develop a mobile specific website, or at the very least, a mobile specific home page. This is a quick and dirty solution that can work well in the short term, but keep in mind that these mobile pages are unique from your desktop website and are therefore viewed as different pages by Google.

The Bottom Line
Mobile influence is huge, get on board quick! Contact us for a free web consultation.

Parallax Scrolling Websites

The phenomenon of parallax scrolling website design is growing in popularity across the internet. Parallax scrolling is a special scrolling technique wherein background images move at a different speed than foreground images, creating an illusion of depth.

Parallax scrolling allows for the creation of dynamic, interactive user experience that has the potential to improve visual appeal. It enables developers to display content on a single page, therefore reducing navigation and clicks required for an end user to consume the content. With parallax scrolling, a user can be “led” around a website according to a designer’s or UX expert’s intent.

Parallax scrolling websites “wow” viewers with page depth and animation, provide another tool to tell your brand’s story, provoke curiosity and demonstrate an innovative interactive experience. See some examples in our web design portfolio section or get in touch to learn more.

Responsive and Mobile Design

The use of mobile devices to surf the web is growing at an astronomical pace. Mobile devices are often constrained by display size and require a different approach to how content is laid out on screen. Responsive web design responds to the needs of the users and the devices they’re using. Rather than tailoring disconnected designs to each of an ever-increasing number of web devices, we can treat them as facets of the same experience. We can design for an optimal viewing experience, but embed standards-based technologies into our designs to make them not only more flexible, but more adaptive to the media that renders them. The layout changes based on the size and capabilities of the device. For example, on a phone, users would see content shown in a single column view; a tablet might show the same content in two columns.

L.A. Design Studio® utilizes the latest techniques in web design, including responsive coding. This provides an optimal viewing experience, easy reading and navigation with a minimum of resizing, panning, and scrolling.

Logo Design

The ideal logo sets you apart from your competitors, conveying the essence of your brand, and connecting to your audiences with maximum impact.

– Less is more
The best logo designs keep it simple. Clean, distinctive, instantly recognizable. Uncluttered with extraneous elements or burdened with slogans and taglines.

– Unmistakably yours
Why imitate when you can innovate? Your logo from New York Design Studio will be unique and memorable, not a bland, derivative idea that gets lost in the crowd.

– Works anywhere
We’ll create a logo that works in every medium, online and in print. Website and emails, letterhead and business cards, brochures and promotional items, posters, signage, the list goes on. We design in vector format, so your logo scales perfectly to any size.

– Use it right
We’ll guide you in the best ways to use this essential element of your brand identity. To protect your investment and your brand, consider a trademark.

Explore some of the many logos we’ve designed for clients in a variety of industries – view samples or our logo designs.

Government & Non-Proft Web Design

The government is one of the earliest organizations that made its mark on the internet. They are also some of the least presentable websites, which makes this one of our favorite sectors.  Government websites should be among the most effective,  demonstrating innovation, usability and functionality for users. Government websites should display effective governmental efficiency and service delivery.

Non-profit organization’s online experience must be the center of all communication efforts. It is your public voice, and serves as a tool to engage and inspire action. It is more critical than ever to create an online experience for your supporters that is rooted in a clear strategy, engaging to supporters, and focused on your nonprofit’s unique goals.

From donor recruitment and retention to building a community of supporters, strategic digital marketing communications is the key to success. L.A. Design Studio can help your organization achieve the reach, results and get the attention your mission deserves.

 

Browse our web design portfolio for live links of our work.

Flash Website Design

I wrote this a few years ago…

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There is a lot of talk about flash websites, and much of it is just plain wrong.  As with any technology, there are advantages and disadvantages.  Flash is a browser plugin, it offers extended features than the normal browser.  Flash is pre-installed on most laptops and desktop machines and is a free download.  According to Adobe, it is installed on 98% of computers, but this does not figure into mobile devices and tablets…

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UPDATE ON 1/28/15
Google just announced YouTube now defaults to HTML5 video as standard in Chrome, Internet Explorer 11, Safari 8, and in beta versions of Firefox. The time has come to ditch the aging Flash in favor of HTML5. It looks like another hatchet to bury flash. In the short term, Flash video looks prepared to survive with online advertising, smaller video sites, and YouTube visitors who aren’t using a modern browser. I just hope the tools and techniques for HTML5 accelerate so that we can see some more inspiring websites.

Email Marketing

If you send out email blasts, we strongly recommend utilizing a third party service. There are many email marketing services on the internet.

  • MailChimp
  • Constant Contact
  • Topica
  • Vertical Response
  • Emma Mail

They  provide statistics on the campaigns you send out. A reputable email marketing company will have special relationships with IPs and know how to send proper headers so that your emails get delivered to your customers. They also provide the proper automated means for customers to subscribe and unsubscribe, many with website APIs for seamless integration.

Authorize.net Payment Gateway

If you will be selling products online and collecting payments via credit card, you will need a gateway and merchant account. The most trusted and reliable gateway is authorize.net. They offer a secure gateway that communicates with your site via ssl and the credit card companies, verifying, authorizing and transferring funds in a secure manner. We have become a preferred reseller.

Visit Authorize.net here.

If you are looking for a low-cost option, consider paypal.com. They utilize their own gateway, merchant account and even shopping cart. It requires extra steps from your customers, but is a functional and low cost approach.